Press release

Lyon, October 28th 2014

Leading beauty company Ales Group selected ORTEMS to develop its business agility: optimal service rate and operational excellence


Ales Group conceives, formulates, manufactures and distributes cosmetics, hair care & hair color products and fragrances worldwide under the LIERAC, PHYTO, PHYTOSPECIFIC, SECRET PRO, KYDRA, SUBTIL and CARON brands.

This integrated business had more than 1,000 employees in 2013. It gives the Group the means to market high quality, well-known products in consulting retail channels such as pharmacies, perfumeries and hair salons.
In 2013, Ales Group posted sales of about €218.4 million, 58% internationally and 42% in France.
Ales Group’s international growth and development have prompted its Supply Chain and production facilities into greater business agility in order to:
• Accommodate growing volumes and SKUs
• Provide an optimal service rate with very short lead-times
• Offer products that meet local regulatory requirements in small volumes while maintaining differentiators enabling volume consolidation on packaging lines
• Drive time to market for innovations across product lines, whose development cycles are constantly accelerating
• Ensure that highly seasonal products are available when needed
• Control the financial weight of inventories in all of the Group’s warehouses
David Godard – Director of Operations for Ales Group Industrie explains:

“We decided to upgrade our planning and scheduling tools because our current “non-constraint-based infinite capacity” system –which is embedded in our ERP– took too long and was especially tedious to process our production plan and procurement requests. We lacked responsiveness in the face of market changes.
We chose Ortems’ planning and scheduling solutions because they offer the advantage of being able to update our planning and scheduling in “almost real time.” Furthermore, their “constraint based finite capacity” algorithms will make it possible to optimize our machines’ load factor and manage our bottlenecks effectively while minimizing the impacts created by run or recipe changeovers.
The Ortems software suite’s user-friendly, highly graphical interface was a decisive factor in our choice because it lets planners read and analyze crucial information quickly in order to make decisions immediately in the face of production or market demand contingencies.
Finally, we selected Ortems for its fast return on investment in view of our inventory and lead-time reduction targets, and for Ortems’ dynamic team and their proven quick start project methodology.”

René Desvignes, Ortems CEO, concludes:
“We are proud to count a leader like Ales Group among our customers in the beauty industry. The partnership between our companies reflects the need for responsiveness in the face of market changes and for significant operational improvement. Ortems’ expertise in Agile Planning provides a powerful solution and delivers a proven return on investment.”
About Ortems
Ortems is the leading provider of collaborative manufacturing planning and production scheduling solutions, with more than 16,000 major group and SME users in 60 countries
The Ortems Agile Manufacturing suite offers a comprehensive planning and scheduling solution integrated in standard ERP, MES and PLM systems.
Ortems’ commitment to the more digital, e-connected, collaborative and agile “Smart Factory” production approach constitutes a key component for new MOM (Manufacturing Operations Management) architectures.
For more information, visit our website at
Press Contact:
Laïla Lechopier
+33 (0)4 37 49 70 29